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Farmers markets provide an opportunity for consumers to purchase locally grown vegetables. The choice to buy fresh vegetables is easy and affordable. One tip to making better fresh vegetable choices is to look for what is in season. It is important to look for freshness in all vegetables we consume. Check the characteristic signs of freshness such as bright, lively color in the vegetable and look to see if the vegetable is crisp and free of soft spots. Vegetables are at their peak during their harvest season, this is also when vegetables are the most affordable to purchase. A seasonal vegetable also helps to ensure freshness. One of the most important reasons for purchasing fresh is the nutritional value that freshness brings to you as a consumer. Vegetables are low in fat, high in fiber and provide key nutrients for our day.